Introduction
This module is designed to introduce trainees the art of crafting compelling, impactful, and accessible stories about climate change. As the urgency of climate action intensifies, journalists, media practitioners, and content creators must communicate complex climate and environmental issues in ways that resonate with diverse audiences. This module focuses on storytelling techniques, narrative structures, and communication strategies that make climate change stories engaging, relatable, and inspiring while conveying the scientific, social, and emotional dimensions of the crisis. Students will learn how to blend facts, human interest, and solutions into powerful narratives that drive awareness and action.
Learning Objectives
1. Understand the principles of effective storytelling and how they apply to climate change communication.
2. Explain the importance of narrative in raising awareness, shifting perspectives, and motivating climate action.
3. To develop skills in crafting climate stories that connect with diverse audiences and inspire change.
4. To incorporate emotional engagement, human stories, and solutions into climate reporting.
5. To create media content that is not only informative but also persuasive and action oriented.
6. Appreciate climate change multi-media storytelling and climate change beat reporting.
- Teacher: Christine Kobusingye